No middle man, no lent pockets. This is the idea for the new startup Combatant Gentlemen, from the creative team Vishaal, Mo, and Scot. Obviously, they sell men's clothes, but at reasonable prices. Their philosophy is cheaper clothes for a struggling economy.
A quote from the gents- "With this combination of passions, we have set out to fix the problems we see in the fashion industry...We have also set out to create a brand with a personality that people can connect with. From our combination of expertise within global garment production, experience as young men making our way in the world and technological know-how, we have created what you now know as Combat Gent. "
Their pricing though is what is amazing! They have built their business to be vertically integrated, meaning that there is no middle man that deals with the production or distribution of their clothing. They own the sheep in Italy that make the wool for their fabrics, as well as the mill, and so on. A full suit is priced at about $150 (that's blazer and pants). I guess those are the savings when there is no middle man. Their collection is the basics, black suit, grey suit, navy suit. Basic V-neck sweaters, shirts, nothing too complicated.
No comments:
Post a Comment